Good Music To Buy Shoes Buy Zappos Site Copy Realistic

Good Music To Buy Shoes Buy Zappos Site Copy Realistic - Sneakers, Shoes, Shopping Online
"HC shoes net HEARING December 7, recently, good music to buy e-commerce companies in Beijing Information Technology Co., Ltd. (hereinafter good music to buy) was Sequoia China, 10 million investment dollars. Sequoia is betting on good music to buy success to follow: the United States, Sequoia invested Shoes Online Sell net income of the company Zappos in 2008 was 625 million U.S. dollars, not so long, to 1.2 billion dollars to buy at Amazon, Amazon bought the company is a record price While good music can not copy a full-time to buy Zappos, but the team is sure of its founder :. With unique understanding of China's e-commerce, combined with experience of managing the supply chain will buy good music to run faster and longer. another company sneakers Start third President book buying industry good music had failed.

In 2003, the Order of the three founding partners and various platform comparison shopping for digital products KIND. "The products channel digital chaos, with Gome, Suning these channels, a variety of sales channels Zhongguancun, an area without competition rules, parallel imports are endemic, it is difficult to compare prices, low profit margins .

"" Order of Three summarizes the previous business experience, start looking for new industries. Potential of electronic commerce market in China, the key is to choose the type of product. Second order three pioneering products to choose their own set of several conditions: First, a large market, followed by the price of 300 yuan to 500 yuan between, again, is not less than 20% of the gross margin level distribution national. "Less than 300 yuan, the product is very small absolute value, gross margin was very low, as the distribution of two books, the price is 50 yuan, 5 yuan after they ate 10% of the profits, and if more than 500 yuan, the Chinese consumer spending remains relatively high and the cost of the first attempt, too.

... "Order three said in these circumstances, good music, buy the shoes in this category, initially stuck in shoes, order three to choose the sports shoes off good music before buying the founder of the three and many other founders of the Member U.S., Zappos had a detailed and comprehensive study, they found that: Zappos all types of shoes, target market is very fragmented. "Although the profit for sports shoes and children's shoes are high, but a stronger brand, the market grew by 10 characters, in principle, 85% of the population, and price transparency, consumers can easily equal traditional channels.

"Three said Order, the choice of good music for the purchase of the shoe cut into the Chinese and comparative advantages of the shoe in a good place to buy music, you can see. Nike, Adidas, Li Ning and other online trademark is famous. general public, but for the future, good music buy some shoes to cover all that concrete steps are as follows:. sneakers from the beginning, followed by sports shoes and finally, women's shoes and children's user experience Chinese style, it is clear that the aim of the third book is to make China Zappos. but at this time, to copy the model Zappos, of course not very realistic, because the United States, Zappos is simple: consumers worry about online shoe does not fit, they can be programmed to Zappos a few pairs of shoes, if it is not prudent as long as the mark and packaging to ensure intact, the shoes be returned in its entirety, are borne entirely by the cost of return shipping Zappos.

And the payback Zappos is quite long, even if the purchase can be returned for a year.